If you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live.
This has the potential to be an incredibly powerful tool and marketers are already catching on and using it in innovative ways.
In this episode I share with you some of the things I’ve learned by participating in Periscope sessions and by my own attempts to create them as well.
Today’s Brilliant Content Tip
Today’s Brilliant Content Idea is to start capitalising on Periscope! It’s a terrific way to deepen your connections with influencers and share your content.
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Highlights From Today’s Show
- There are some big advantages to jumping on early. One of the biggest advantages is that you can connect with the key influencers who have also jumped on early and are trying to figure Periscope out.
- Make sure you let people know you’re about to Scope.
- Be sure to write a compelling headline. One cool tip that Kim Garst gave recently was to write your heading before hand and place it in “Notes” on your iPhone (or equivalent text tool on Android), then cut and paste that into Periscope. That way, if your session drops out then you can pop the topic right back in there again and keep going.
- Ask people to share when they jump on. They can do that by swiping left to right and clicking on share.
- Acknowledge people in the comments.
- Ask for hearts! Hearts are an indication of how engaging you are, but it doesn’t hurt to ask for them.
- Understand that your Tweet that automatically goes out on Twitter when you start a Scope, will not have an active link in it after 48 hours.
- Go and look for new people to follow everyday. Go and find the key people you’ve connected with on Twitter and start looking out for their Scopes. It’s a great way to build your relationships.
- Watch for when influencers you want to connect with are online.
- Be sure to share the replay and download your video if you want to repurpose your content. It doesn’t stay on Periscope forever.
Some fun Scopers to follow (depending what you’re into)
- Sue B Zimmerman (Instagram)
- Kim Garst (Social Media Marketing)
- Chris Ducker (Entrepreneurship and Outsourcing)
- Dan Norris (Entrepreneurship and Content Marketing)
- Brian Fanzo (Social Media Marketing)
- John Mayer (Awesome Music)
Over To You
Are you on Periscope? If so, let’s connect. My handle is @casmccullough! I am on there time to time to connect with other scopers and watch cool broadcasts. What are some of your brilliant content ideas, apps or plugins you’ve used? If you’d like to be featured on the show, catch me on Twitter @casmccullough and also, don’t forget to check out my other podcast show, Your Brilliant Un-Career.
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