How is your marketing working for you? If your answer is, “it’s not,” let’s chat.
The trap most businesses fall into is a focus on the tactical, on the tools and implementation. The problem is, without a content marketing strategy you could waste hours of time, not to mention thousands of hard-earned dollars.
A robust content marketing strategy can save you hassle down the line, and, more to the point, make you money. It is more than possible to turn your selling machine into a profit machine.
I just had a super fast read of your plan. Oh. My. God. My heart is racing (in a good way) and I am fist pumping and smiling like a Cheshire Cat. You’ve got it! You’ve found it!! I always knew it was right in front of me, but I couldn’t see it. Thank you! Love your work. – Kathryn Hodges, Integrated Family Law
I offer strategic content marketing services to businesses large and small, including workshops, expert review, strategy formulation, mentoring, copywriting and editing. I also work closely with other marketers who compliment my services, talented experts in search engine marketing, advertising and user experience.
I started working with Caroline in early 2015 with her marketing audit of my then brand new business. That early work resulted in me starting up my own Meetup group for women within my ideal client set and that has now grown to nearly 1000 members. This year, I had the opportunity to work with her again to help me revamp my website. I was really pleased with the result. I’ve signed up to her Shift Club membership and I’m really looking forward to getting more valuable advice and support from her. I feel like I’m in really good hands. – Annie Huang, Love Your Journey
Mentoring, Workshops and Strategy Development
As an experienced content strategist, writer and marketer I’ve worked with organisations like Chamber of Commerce and Industry Queensland, The Woodford Folk Festival, Civic Ledger, ClarkeKann Lawyers, Queensland Science, Urban Earthmoving, Cafe Diversity, the Redcliffe Art Society and Food Connect. I pinpoint what’s working and what’s not working in your marketing and then guide you through the process of implementing changes to ensure your marketing system runs like a well-oiled machine.
I use a flat fee structure and do not charge by the hour. This means you have peace-of-mind about how much you are spending. Below is a rough guide. This may vary depending on project scope.
- Expert Review: Marketing Audit and High-Level Marketing Strategy: $2000 plus GST
- 12 Month Detailed Marketing Plan: $2000 plus GST
My standard individual retainer packages start at $350 per month and include:
- monthly marketing mentoring calls to keep you accountable
- social media marketing training
- worksheets and video training resources
- blog feedback and review for one post a month
- 24-hour content marketing concierge (ie. ask me anything via email any time of day)
If you want fortnightly mentoring and blog review, it’s $600 per month, and weekly is $1000 a month (all prices exclusive of GST).
Caroline has been able to identify exciting opportunities within our marketing and develop campaigns which are an organic fit to our brand. I thoroughly recommend any business to work with Caroline to help achieve immediate and sustainable results. The return on investment on our new blog has exceeded all expectations. – Amanda Jackes, General Manager, Woodford Folk Festival
Contact me to get started.