With the myriad of social tools available these days, it’s easy to get caught up in the hype and waste time on keeping up appearances instead of doing what you should be doing, working on your business.
Klout is one of those tools that makes me go: “meh!” If you haven’t checked it out yet, here’s a link: http://www.klout.com/.
Klout is supposed to measure your influence online. The higher your score, the more influential you are, according to Klout.
The Klout Experiment
However, recently, I tried an experiment with my Klout page, to show how easily manipulated this score is.
Klout only allows you to associate with one Facebook Profile (including pages etc), so you can choose to have a Business Page associated with your Klout profile or you can choose to have your Facebook Profile associated with your Klout profile.
I was curious to see what would happen if I changed to my Business Page Profile and here’s what happened:
Now look what happened when I switched it back again…
So, if Klout scores can be so easily manipulated, what are they good for?
According to Klout, I haven’t influenced anybody lately. So if that’s the case, how is it I can run a business online at all? How is it one twitter post could result in other businesses supporting a non-profit venture of mine to the tune of $1000 (read last week’s post here). Like all social platforms, I have no doubt that Klout will improve over time but I’m not sure you’re really able to measure someone’s influence through an algorithm.
Unfortunately, we still live in a world that thinks influence is a numbers game but to be honest, I’d be ecstatic if the work I did influenced just one person to make a positive change in his or her life.
So, before you put too much stock in social scores, ask yourself why you’re doing what you’re doing. Is it to be “somebody?” or is it to make a bigger impact in the world, one client at a time?
Over to you: What do you think of social influence scoring tools? Useful or not?
ps: another great article on social metrics tools is this one by Marcus Sheridan. Have a read!: http://www.thesaleslion.com/misleading-social-media-metrics-world/