Why I haven’t written a blog post in a month

this too shall passYes, it’s true. I haven’t put fingers to keyboard for a month now on my blog. Why?

Well, there are a few reasons. One reason is that I’ve been busy with my new startup The Likeability Company. In the past month we’ve started our new Podcast show The Social Media Panel (you can listen to it here), have been putting out fires and ironing out bugs on the new TLC Club membership program and I’ve been dealing with the fallout of my separation with my husband. We also live tweeted the Key Person of Influence event last month and managed to get them trending no. 1 in Australia.

At times work has been a godsend and at times I’ve felt crippled, unable to move, unable to breathe.

I don’t tell you this to sound like I’m making excuses. I’m simply telling you because we all have issues, crises, families, difficulties and life. Sometimes they all get in the way, and sometimes we can’t go at the pace we are used to. And really, that’s okay. Good content marketing isn’t about being fake and inauthentic, and if I pretended that my life was okay and that everything was rosy, to me that just wouldn’t be sending the right message.

No, right now, it sucks! Work is great and I am still loving what I do, but some priorities have had to change.

Instead of spending hours working on social media posts, I am outsourcing some of this work to a talented social media manager and spending hours reading with my kids, taking them to interesting places and sorting out my finances (something I’m not that great at… being a creative thinker and not an accountant).

I’ve always been incredibly driven and fast paced. Lately though, I’ve found that my pace has had to slow down to deal with the enormity of the emotional roller coaster that comes with a marriage breakdown, not just for me but for my kids, who really need more of me right now.

So, I’m letting myself off the hook. I hope you understand.

And if you are dealing with the whole work/life balance thing and you’re finding the scales are tipped toward unbelievable stress, I’d love to encourage you not to give up and not to let it get you down.

One thing is for sure: this too shall pass and we will all be stronger, braver and more able at the end.

As a result of everything that’s going on in my life at the moment, I’ve made the decision to leave my next Beginner Content Marketing group training program till later in the year.

I’m also exploring the option of running it as a 2 day live workshop. Let me know if you’re interested in that. All you need is 8 to 10 people for me to run it live in a city near you! I’d love to visit!

In the meantime, I have a favour to ask.

If there’s something you want me to write about in particular, can you please post about it in the comments below? I could use a reboot with my writing and you have questions, I’m sure. Help me help you! hee hee! Leave a comment or suggestion below.

Until next time!


  • Stacey

    Hi Cas,

    Thank you for sharing, I hope that your rollercoaster will settle down soon and you are surrounded with a supportive network right now.

    I am in the middle of working on a profit-for-purpose start up in the Samford area and I’m wanting some help on writing copy for our website, do you have any pointers? I am population a word press theme that we have selected. Thank you, Stacey.

    • http://www.casmccullough.com/ Cas McCullough

      Hey Stacey, sounds awesome and sounds like a great blog post topic. I don’t do a lot of posts on copywriting but I definitely have some pointers up my sleave. Will earmark that for a post. Thanks so much!

      • Stacey

        Thanks Cas, I know I would really appreciate it!