Unfortunately, many business bloggers make the mistake of assuming that blogs are for telling people everything about the latest, greatest thing you’ve developed/released/made.
So, if business blogs aren’t for sharing info about your new products, what are they for?
Tweet/share this, because this is the point I want to drive home:
The one simple thing that most business bloggers forget is this…
[tweetherder]Your blog post needs to answer your readers’ questions.[/tweetherder]
Creating content for the sake of it, priming it for SEO and spreading it everywhere in social media land will not get you the results you want unless you are answering your readers’ questions.
Think about it for a second. In an organic search, what are people generally looking for?
They are looking for posts and websites that answer their questions and solve their problems.
Beware the Content bandwagon
I don’t know about you, but lately I’ve been feeling like I’m drowning in a sea of content: Webinars, teleseminars, e-courses, vlogs and must-have marketing techniques.
It seems like everyone is jumping on the content bandwagon. New marketing research tells us that inbound marketing is cheaper and more effective than outbound marketing, but I need to stress this:
Inbound marketing is not effective unless you have something valuable to offer your readers with each and every post.
Respect your readers. Don’t waste their time. Brainstorm the questions they might have and do your research.
Tools like https://freekeywords.wordtracker.com/keyword-questions can help but so can listening to and developing relationships with your readers through your social media channels.
Over to you. What’s one question you can answer with your next blog post? Try this technique out for yourself and let me know if you get results.