The single most important thing readers look for in your blog posts

the single most important thing your readers want from your blog posts
Do you want your blog posts to kickstart relationships with potential clients and generate sales? Of course you do. What would be the point of crafting blog posts if they didn’t get results right?

Unfortunately, many business bloggers make the mistake of assuming that blogs are for telling people everything about the latest, greatest thing you’ve developed/released/made.

So, if business blogs aren’t for sharing info about your new products, what are they for?

Tweet/share this, because this is the point I want to drive home:

The one simple thing that most business bloggers forget is this…

Your blog post needs to answer your readers’ questions.

Creating content for the sake of it, priming it for SEO and spreading it everywhere in social media land will not get you the results you want unless you are answering your readers’ questions.

Think about it for a second. In an organic search, what are people generally looking for?

They are looking for posts and websites that answer their questions and solve their problems.

Beware the Content bandwagon

I don’t know about you, but lately I’ve been feeling like I’m drowning in a sea of content: Webinars, teleseminars, e-courses, vlogs and must-have marketing techniques.

It seems like everyone is jumping on the content bandwagon. New marketing research tells us that inbound marketing is cheaper and more effective than outbound marketing, but I need to stress this:

Inbound marketing is not effective unless you have something valuable to offer your readers with each and every post.

Respect your readers. Don’t waste their time. Brainstorm the questions they might have and do your research.

Tools like https://freekeywords.wordtracker.com/keyword-questions can help but so can listening to and developing relationships with your readers through your social media channels.

Over to you. What’s one question you can answer with your next blog post? Try this technique out for yourself and let me know if you get results.

  • Celena

    Yes I am overwhelmed with the number of webinars teleseminars and  content – but there is some fantastic informatio…..the biggest challenge is finding the time to educate oneself and what is the most useful.  There is a bit too much holistic stuff out there an I am a bit over people who constanly put up ‘meaningful quotes” – really just to get something out there posted with their name.

    • http://www.casmccullough.com admin

      I understand what you’re saying Celena. Don’t you think people see through content just for the sake of it?

      In terms of what’s out there. You’re right! there’s lots of great programs etc out there. The trick is in choosing what is right for you and not feeling like you have to do everything. A lot of the programs, webinars etc out there cover the same ground. Work out what resonates with you and do that.

      Thanks for your comment!

    • http://twitter.com/supportawahp Support a WAHP

      I understand what you’re saying Celena. Don’t you think people see through content just for the sake of it?

      In terms of what’s out there. You’re right! there’s lots of great programs etc out there. The trick is in choosing what is right for you and not feeling like you have to do everything. A lot of the programs, webinars etc out there cover the same ground. Work out what resonates with you and do that.

      Thanks for your comment!

  • http://healthymarketing.com.au/ @KrishnaEverson

    Great post Cas. My blogs always come from what is happening around me, the challenges or questions being presented, and current issues. I tend to operate out of my audience head so to speak! My tactic is to walk my talk, and lead by example. I have a fairly conversational and easy style, but at the end of the day, it’s my tribe I am speaking too – that’s my perspective. 

    • http://www.casmccullough.com admin

      I agree it’s important to speak from your inspiration. Thanks for your comment Krishna. Glad to be connecting with you through the Queensland Blogger’s Circle.

    • http://twitter.com/travelgenee fran kitto

       Go Krishna – I was just thinking this fits into what you where saying at the training the other day and here you are commenting.

      • http://www.casmccullough.com admin

        Glad to see great minds think alike : )

      • http://twitter.com/supportawahp Support a WAHP

        Glad to see great minds think alike : )

    • http://twitter.com/supportawahp Support a WAHP

      I agree it’s important to speak from your inspiration. Thanks for your comment Krishna. Glad to be connecting with you through the Queensland Blogger’s Circle.

  • http://twitter.com/travelgenee fran kitto

    Yes I had to remind myself that the value of the content to the reader is important and not just getting another blog out to meet a deadline.

    • http://www.casmccullough.com admin

      When we’re churning out so many blog posts, it can be hard to keep that client focus eh! I’m actually feeling a bit sick of list posts and the like. They can become really boring for readers.

    • http://twitter.com/supportawahp Support a WAHP

      Totally agree! This is where a content calendar comes in handy.

  • http://twitter.com/ReStPeterArt Renee St Peter

    I haven’t started a blog yet, but I do post on FB and Twitter, and I’m a big believer in “if you don’t have anything new, interesting or relevant to post, then you don’t have anything to post.” Sadly, that doesn’t keep followers around, at least on Twitter…are people becoming addicted to info and if you don’t give it to them, they leave you?

    • http://www.casmccullough.com admin

      I notice that when I don’t post as much content on Twitter, it just dies down. We’re not machines though and I think if you just automate everything, it diminishes the quality of interaction that is happening. I do think people are addicted to info, or maybe hungry is a better word. We just need to make sure that whatever content we do spit out (whether that be on a blog or on social media (or both) it focuses on answering the questions that people naturally have). I think that there’s a danger of content being tuned out just as much as advertising. There is such a thing as information overload, don’t you think?

    • http://twitter.com/supportawahp Support a WAHP

      I notice that when I don’t post as much content on Twitter, it just dies down. We’re not machines though and I think if you just automate everything, it diminishes the quality of interaction that is happening. I do think people are addicted to info, or maybe hungry is a better word. We just need to make sure that whatever content we do spit out (whether that be on a blog or on social media (or both) it focuses on answering the questions that people naturally have). I think that there’s a danger of content being tuned out just as much as advertising. There is such a thing as information overload, don’t you think?

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