Are you wondering if you need to build an app for your business?
Are you stressed that you’re missing out on engaging with the growing number of internet users who browse from their smart phones and tablets because your website isn’t mobile responsive?
On the weekend I attended the Key Person of Influence Brand Accelerator Event (well worth it) and was nodding my head at every nugget until web marketing presenter Kylie Bartlett declared to the audience that, in the future, businesses won’t need websites, they’ll just need apps.
What? Sorry what? Did I just hear you tell an entire audience of SMEs that they shouldn’t bother with building websites?
The colour drained from my face. Why? Because so many businesses already think that and it’s a constant battle to convince business owners that they need their own web realestate. You still need your website to be pumping life into your social channels. You still need a central home for your content so you can drive potential clients to your list or to your ecommerce platform. However, with mobile becoming the mainstream for many users, businesses are panicking that they are going to be left behind if they don’t build an app.
with mobile becoming the mainstream for many users, businesses are panicking that they are going to be left behind if they don’t build an app.
Industry experts are predicting that mobile will take over desktop by 2014, but, here’s the thing, with all due respect to Kylie (who is a brilliant presenter and speaker on web marketing by the way), you don’t need an app. You just need to make your website mobile responsive. You can then create an app interface (or have a crafty techy do it for you) so it looks like an app but it means that wherever someone is viewing your content, your viewers will be ‘appy! (pardon the pun). People will still use desktop (or large screen devices… who knows what the future will bring?) to do more in-depth research, even if they do their initial research on mobile platforms, that is my prediction. It really depends on the nature of your website, so let’s not throw the large screen or desktop website out with the bath water just yet.
If you think changing to a mobile responsive design will be painful, the good news is that the good folks at Studiopress have made it easy for you by providing a range of fantastic mobile responsive website themes out of the box. Here are a few examples I’ve created for my content marketing clients:
After attending KPI, I resolved to do something about my non-mobile responsive website and the result is what you see here! It took me a day to get my new website up and running and I hardly had to change a thing. The theme is the new sixteen nine theme by Studiopress.
I’m still playing with it and have a few little things to fix but overall, I’m really, ehem, ‘appy!
How about you? Do you think you need an app or are you stalling on creating a mobile responsive website? Leave a comment below.