Wowzers! It seems there was something in the air last week. A general discontent with Facebook Page algorithms translated into a plethora of articles similar to the one I posted here: http://casmccullough.com/is-it-worth-posting-about-your-business-on-facebook-anymore/. At the same time I was venting about edge rank, Jon Loomer was crowdsourcing this great post: http://www.jonloomer.com/2012/10/31/facebook-stop-marketing/.
And then this news from Facebook (big thanks to Mari Smith for tipping me off): http://www.insidefacebook.com/2012/10/31/facebook-rolls-out-option-for-fans-to-receive-notifications-about-page-posts/
So, what does the new “notifications” option mean for businesses on Facebook?
Business Page notifications promises to work a lot like your Close Friends list. You’ll get notifications for any business page status updates you check the box for. Fantastic huh?
The thing is, this means that [tweetherder]businesses will need to lift their game or risk losing that tick of approval from their fans[/tweetherder], and given how hard it’s been to be seen in the newsfeed, not having a tick could make for a very quiet page. If you’ve ever posted a question only to come back 12 hours later and find no one’s replied, you’ll know just how that feels.
Here’s the potential impact of the new notifications option:
- You can stop posting just for the sake of it. Phew! It was all seeming like a lot of hard work for nothing eh!
- You need to make every post count. Be boring and annoying at your peril. Spam people and you’ll quickly get bounced off people’s notifications. You have been warned.
- It means you can stop wasting money on promoted posts that just aren’t worth paying to promote.
- You can stay up-to-date on pages you truly love to interact with.
- You can also keep a closer eye on your competitors, if that’s something you like to do.
- You can add influential people’s pages to your notifications to develop important relationships and open the door for collaborations.
What do you think of Business Page notifications? Is it a good thing? Will it really make a difference to your business? I’d love to know your thoughts, so leave a comment below!