Coming up with topics can be hard, but once you do, how do you decide what kind of post to write?
Here’s a quick guide on how you can apply one topic to many different post styles?
Say the topic is about a restaurant for your blog about food, here are some ideas on how you can turn your one topic into many content ideas using the Writally post framework:
#1 Product Review
Review the restaurant with a focus on the food.
#2 Service Review
Review the restaurant with a focus on the service.
#3 Place Review
Review the restaurant with a focus on the ambience and location. Talk about other attractions in the area.
#4 How to/instructional Post
Show people the best ways and times to book into the restaurant or the best combinations of food and wine available at the restaurant.
#5 Cautionary Tale Post
Tell a story of a terrible restaurant experience and compare it to this one.
#6 Newsjacking Post
Piggy back on a news story about how old produce is when it hits the shelfs and and talk about where this restaurant sources their produce and how it’s local and fresh.
#7 Product Launch
Share about the launch of a new menu at the restaurant.
#8 Service Launch
Share about a new service or package the restaurant is offering for Valentines Day.
#9 Interview with a Customer
Interview another diner at the restaurant and compare notes on your experience.
#10 Interview with an Expert
Interview a restaurant critic and compare your notes on your dining experience.
#11 Case Study
Write a case study about customer experience using the restaurant as an example.
#12 Suggested Resources Post
Suggest shops you might source a great outfit for your night out at the restaurant.
#13 Media Release Post
Write a media release about how the restaurant is celebrating 30 years in business.
#14 Satirical Post
Write a satirical piece on how all people should eat vegetarian and highlight vegetarian dishes from the restaurant.
#15 Research breakdown Post
Review research on eating habits of people in their 20s and take a poll of restaurant goers to see how they compare to the research results.
#16 Encouragement Post
Write a post encouraging people with kids to get out of the house and have a date night. Suggest dining at the restaurant.
#17 Thought Leadership Post
Write a piece about how restaurants will become passe because of poor food standards.
#18 Polarising Post
Argue for a veal-free dining experience in local restaurants and interview local chefs on their viewpoints.
#19 Competition/Giveaway Post
Giveaway a dinner for two at the restaurant.
#20 Q and A Post
Answer common questions about the restaurant.
#21 Personal Story
Tell a personal story about your dining experience at the restaurant.
#22 Podcast Show Notes
Interview the chef on your podcast!
#23 Video Channel Show Notes
Interview the chef on your Video Channel.
#24 Event Roundup Post
Do a roundup of an event held at the restaurant.
#25 Checklist or Cheat Sheet Post
Give readers a checklist for a great night out at the restaurant.
Now I realise that some of these are a little silly (well, maybe not if you write restaurant reviews), but hopefully you get the point that there are multiple ways you can tackle a topic. Don’t hold back. Be creative and see how much value you can squeeze out of every topic.