If you’re a photographer, graphic designer or web developer or run a business that relies on visual marketing, you’re going to love this post.
Recently, I used the Portfolio Page feature (from the Genesis Theme Framework which you can get from Studiopress) on a client’s website and loved it so much, I decided to snag the code and use it on the Mumatopia website to showcase businesses that support Mumatopia’s mums’ retreats. WordPress’s regular gallery is a poor second cousin next to the Portfolio Page. The WordPress gallery function just doesn’t offer the same sizing flexibility or visual appeal as Portfolio Pages.
So how can Portfolio Posts Enhance your Visual Marketing?
Essentially, the Portfolio Page enables you to set up an image gallery in a mobile responsive, user-friendly format. You could use them for a variety of things, such as a mini business directory or staff directory, a stunning portfolio gallery of your work…lots of things. Here’s one I did for a client recently:
By creating a Portfolio Page you also make it easy for readers to share your content and images on social media, whether they’re on their desktop or their mobile phone.
Every post you publish has the same social sharing buttons attached to them as a normal blog post. So, if you’re looking to have your images shared on Pinterest or Facebook, this is a great tool.
You can also easily embed Portfolio archive pages into Facebook tabs. As this portfolio page is part of a mobile-responsive website, the size adjusts to the Facebook page:
To create Portfolio posts (once you’ve set up the coding in the theme), you just need to insert an image into the post and make sure it is marked as a featured image. Then it will show up on the Portfolio archive page. You need to create a custom link to the archive page on your menu to get it to work. If you own the Genesis framework and themes, detailed information is available on Studiopress.
What visual marketing tools do you use on your blog?
Note: This article has been updated to reflect updates to Genesis Themes in the past few months. An updated article on Genesis features is coming soon.