Five ways you might be sabotaging your social media success

Self-sabotage is something that every entrepreneur has to deal with at some point on the journey. It’s why being an entrepreneur is one of the greatest personal development programs out there. Forget Dr Phil, just start a business and you’ll learn heaps about yourself.

are you sabotaging your business on social media?

When it comes to social media, though, there are things you might inadvertently be doing to sabotage your business. It’s easy enough to do, especially when you’re focused on getting the word out about your business and showcasing what you do. However, if you take a different approach and focus on others instead of yourself, you might find you reap better results. Here are five ways you might be sabotaging your business on social that could be holding you back from achieving your best success. The good news is: All of these are easy fixes!

1. Introducing yourself to another business via Facebook Page Message and inviting (or demanding) them to visit your page.

While this might seem innocuous, it is something I see a lot. It’s okay to introduce yourself but it’s wise to keep the focus on the other person’s page, not on you. Using messaging in this way is not very polite or considerate.

2. Not responding to messages and questions.

If someone takes the time to ask a question or message you on your Page, it’s a good idea to take the time to respond. If you don’t, you could be leaving money on the table or opening yourself up to unwanted criticism. Nothing irritates a potential client or client more than a business owner who doesn’t respond to questions.

3. Self-promoting your business in Facebook Groups and on others’ Facebook pages.

Nothing kills conversation like spam. If I see a group that doesn’t delete spam posts, I quickly flick to something else. There are many ways to use groups to gain traction for your brand, but spam is not one of them. Start by asking questions, and offering help. When people get to know you, they’ll naturally check out what you have to offer them. It might not happen overnight, but it will happen.

4. Not linking your mailing list subscribe form to your page or sharing it on your platform.

If you don’t place your mailing list form on your Business Page or tweet a link to it from time to time, you may be missing out on new leads. It’s okay to let people know you have a mailing list from time to time, so long as you’re not doing it 24/7. It helps to have a terrific, valuable offer to share as well!

5. Introducing your business via personal message to someone who’s just added you as a friend on Facebook.

When people send me sales messages via the personal message box on Facebook or Twitter, I cringe and I’m not the only one. If someone adds you as a friend or follows you on Twitter, it’s not an invitation for you to spam them.

Of course, on the flip side…

  • If you send someone a thoughtful message telling them how great their page is, they will probably go and check yours out without you having to ask.
  • If you respond to messages and questions you’ll build stronger relationships with clients and potential clients and show you care.
  • If you ask questions and offer help to people in groups, you’ll raise your profile as someone who is helpful and caring.
  • If you share your mailing list subscribe form, you’ll generate new leads for your business.
  • If you send a friendly message thanking someone for adding you on Twitter or Facebook, you’re just showing good manners.

Confession time: Have you been self-sabotaging your business on social media?

  • Rochelle Gordon

    These are great pointers on what not to do. Usually all you read about is what to do! Thanks.

    • Cas McCullough

      No worries Rochelle! Glad you found them helpful!

  • Andrea

    Hi Cas. Great tips! I don’t do any of those things, but I’ve been on the receiving end of some and it doesn’t make me want to work with them. I just think would I do this if I were meeting this person in ‘real life’? If the answer’s no, then it’s probably best not to do it on-line either… Andrea

    • Cas McCullough

      Great point Andrea! We wouldn’t walk into someone else’s house when they’re having a party and say to everyone, “Hey, I’m having a party across the road. Come on over!”

  • Lynda

    On Point 5 – I sometimes have clients who friend my personal page, rather than like my business page. As I try to keep my personal and business pages separate, I will redirect them to my business page (via personal message). What’s your thoughts on this practice?

    • Cas McCullough

      Hi Lynda, I personally don’t like it and here’s why. A while back I went to friend someone I actually knew and I received one of those messages. It was clear to me that she had a VA doing that for her because if she had seen that she knew me, she wouldn’t have tried to redirect me. This was a bit frustrating for me but it was also not great from a relationship building point of view. Instead, I’d suggest adding the subscribe function to your personal profile and establishing lists for your friends. Then set your default posts to personal family and friends. When you have something public to share, you can then manually edit your settings for that post so that the post is public. So long as your business page is linked to your profile in the About section, that should suffice and the people who are really interested in you as a business will follow you there. You can also invite friends to your business page via the invite option on your Page. My 2 cents.

  • Karen McElroy

    good points Cas and I share the sentiment about most of these! happy new year Karen

  • treb072410

    Thanks for sharing Cas.. I really had a great read.. Awesome read..