Self-sabotage is something that every entrepreneur has to deal with at some point on the journey. It’s why being an entrepreneur is one of the greatest personal development programs out there. Forget Dr Phil, just start a business and you’ll learn heaps about yourself.
When it comes to social media, though, there are things you might inadvertently be doing to sabotage your business. It’s easy enough to do, especially when you’re focused on getting the word out about your business and showcasing what you do. However, if you take a different approach and focus on others instead of yourself, you might find you reap better results. Here are five ways you might be sabotaging your business on social that could be holding you back from achieving your best success. The good news is: All of these are easy fixes!
1. Introducing yourself to another business via Facebook Page Message and inviting (or demanding) them to visit your page.
While this might seem innocuous, it is something I see a lot. It’s okay to introduce yourself but it’s wise to keep the focus on the other person’s page, not on you. Using messaging in this way is not very polite or considerate.
2. Not responding to messages and questions.
If someone takes the time to ask a question or message you on your Page, it’s a good idea to take the time to respond. If you don’t, you could be leaving money on the table or opening yourself up to unwanted criticism. Nothing irritates a potential client or client more than a business owner who doesn’t respond to questions.
3. Self-promoting your business in Facebook Groups and on others’ Facebook pages.
Nothing kills conversation like spam. If I see a group that doesn’t delete spam posts, I quickly flick to something else. There are many ways to use groups to gain traction for your brand, but spam is not one of them. Start by asking questions, and offering help. When people get to know you, they’ll naturally check out what you have to offer them. It might not happen overnight, but it will happen.
4. Not linking your mailing list subscribe form to your page or sharing it on your platform.
If you don’t place your mailing list form on your Business Page or tweet a link to it from time to time, you may be missing out on new leads. It’s okay to let people know you have a mailing list from time to time, so long as you’re not doing it 24/7. It helps to have a terrific, valuable offer to share as well!
5. Introducing your business via personal message to someone who’s just added you as a friend on Facebook.
When people send me sales messages via the personal message box on Facebook or Twitter, I cringe and I’m not the only one. If someone adds you as a friend or follows you on Twitter, it’s not an invitation for you to spam them.
Of course, on the flip side…
- If you send someone a thoughtful message telling them how great their page is, they will probably go and check yours out without you having to ask.
- If you respond to messages and questions you’ll build stronger relationships with clients and potential clients and show you care.
- If you ask questions and offer help to people in groups, you’ll raise your profile as someone who is helpful and caring.
- If you share your mailing list subscribe form, you’ll generate new leads for your business.
- If you send a friendly message thanking someone for adding you on Twitter or Facebook, you’re just showing good manners.
Confession time: Have you been self-sabotaging your business on social media?