Facebook’s Graph Search Set to Amplify Word-of-Mouth Like Never Before!

Just a few hours ago, Facebook announced they are beta testing a new search capability they’ve called Graph Search.

You can read more about it here: https://www.facebook.com/about/graphsearch.

Graph search is governed by your privacy settings and those of your Facebook friends.

So, unless a photo is public, or your friends have permission to view it, it won’t show up in a search result.

For consumers and brands alike, Facebook’s new search feature is great news.

Last week I talked about how social media amplifies word-of-mouth recommendations by friends and networks.

Friends often share about the products and services they love on Facebook and a typical example is restaurants. Of course, we see the comments as they come up on the newsfeed but we miss a lot too. So, a quick way to find a product or service your friends would recommend would be to use graph search. Here’s a search I did via Facebook’s announcement page.

facebook graph search to be beta tested

At the moment, the search function is being beta tested, but if you want to be a guinea pig you can sign up here: https://www.facebook.com/about/graphsearch

I have a feeling that this new feature will be very popular!  What are your thoughts?

  • http://www.helenabowers.com/ Helena Bowers

    I have a funny feeling that as Facebook refines this, search as we know it will fundamentally change. I’m still making up my mind whether I like that idea or not.

    • http://www.casmccullough.com/ Cas McCullough

      Yeah, I know what you mean. I think it can only be good to improve search functionality on Facebook but we’ll see where it leads eh! Thanks for your comment.