On Tuesday morning, I emailed Nick Bowditch from Facebook Australia to ask him if I could come along to the Facebook Small Business Bootcamp in Brisbane that day. I thought, may as well beg even though the tickets were sold out with 80 people on the wait list! Well, to my great surprise, Nick emailed me right back and said “come along.” So, with my newly printed ticket in hand, I rushed to call a babysitter and raced into the city (you know, like all those regular commuters do every single day) and somehow managed to get there by 9am. Miracle!
Anyway, I am soooo glad I was able to go, because the bootcamp was brilliant! Here’s a run down of some of the key highlights from the day.
Nick spent a lot of time busting Facebook myths. Did you know that the term Edgerank was made up by a blogger? It doesn’t actually exist. Nick stressed that there are quite a few algorithms at work when it comes to the newsfeed and they are being tweaked and improved upon all the time.
Facebook is not the fun police. Facebook does not go digging around for dirt on your page. They only investigate if you are reported to them. Otherwise, unless you have over 2 million fans, they don’t know about you. So who reports? Users do!
Posts made through Hootsuite and Tweetdeck are not penalised by Facebook algorithms. Ha! There you have it. However, your sharing is limited with Hootsuite posts (because there’s no “share” button, unless you post an image).
Images will always be more engaging, particularly if they are beautiful, feature puppies and babies, and have WHITE SPACE. In fact, they talked a lot about white space. Hmmmmm!
If you’re not getting good engagement on Facebook, it’s because you’re not being engaging. So mix it up and start being interesting folks.
Facebook will always warn a page 3 times prior to removing the page. You have been warned!
The purpose of cover images is to share them. Did you know that? We’re meant to be posting gorgeous photos that tell our story. And, you can use cover images for brand placement or co-branding, so long as you follow the rules. How many businesses are doing that? Not many it seems.
There was a lot of talk about story arcs. I have to say that I’m gobsmacked that NOT ONE EXPERT I’ve listened to or read pieces by in the past 3 years has ever talked about story arcs. What’s a story arc? It’s when you tell your story in stages and keep people hooked in so they want to know what happens next… like a Spanish soap opera. I’ve used story arcs but not in any conscious way. Boy is that gonna change. Watch out Facebook!
Here’s a biggie: You are not permitted to download and share an image on your page if you don’t own it! That means, don’t share e-cards, don’t share images you’ve downloaded from Google etc etc. You can, however, share images that other people have downloaded through the share button. Hmmm. Seems an inconsistency there, but that’s the work around. We were told, under no uncertain terms that Facebook will be cracking down on copyright violations in the coming few months. The lesson here: take photos and share them. Create your own images and share them.
Adding milestones is good for your page engagement because they are highly shareable. I think I’m going to have to go through my pages and add all the significant events and dates. How about you?
With the People Talking About This score: Nick recommended pages aim for about 1/4 of their overall “likes”. Buying or harvesting fans is a waste of time and businesses should be focusing on attracting potential clients who want to buy! Really? I had no idea!
Okay, well that’s enough for now. I’ll blog more about this conference next week but just wanted to give you some of the extra juicy bits.
What are some beliefs you have about Facebook that I can bust/confirm for you? Leave a comment below and let me know.