Why back-linking as an SEO strategy sucks

SEO tip: dofollow vs nofollow

Okay, so I’m not an SEO genius…. It’s all a little too left-brain for me. Gimme something creative to do like create a content strategy, write a post about something interesting, or design a magazine and I’m your gal but SEO, pfft! That said, SEO is a necessary part of a good content marketing strategy. […]

The secret to building a stellar mailing list through live events

productise your value

Have you ever thought about contributing a door prize at a networking event so that your business gets a mention? If you’ve ever attended a live networking event, you’ll know that many businesses use this strategy to gain additional exposure, but does this strategy really work? Afterwards, do you even remember the business that gave […]

The pros and cons of allowing big brands to use your blog for their content marketing

taking on board sponsored blog posts could turn your brilliant blog into a lemon

Lately, I’ve noticed that more branding agencies are approaching small business blogs about sponsored links or blog posts. As your blog grows you can expect to attract more attention from corporations who want to leverage your blog for their content marketing. However, while it may be tempting to take the money and run, there are […]

10 Affiliate Marketing Tips for Bloggers

10 affiliate marketing tips for bloggers

If you have a blog, one of the easiest ways you can make some extra passive income is to sign up to affiliate programs. Businesses large and small use affiliate programs to market their programs, products and events. It is one of the most common forms of marketing used for online businesses. If you are […]