Content fills a hole but stories are balm for the soul


Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What I hear consistently is this: “It’s too hard, too scary, too overwhelming. I can’t do that.” There seems to […]

Why this blog post went viral

Why this blog post went viral

At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you need to be more human. Well, last week Mark’s theory proved true when a blog post I wrote on the […]

How to tune in to your inner creative genius and produce powerful content

how to tune in to your inner creative genius so you can create powerful content

Are you more of a numbers person than a creative type? Do you find it hard to get into a creative space, with all the distractions in your life? Perhaps you’re a left-brain, practical type who likes to dot your ‘i’s and cross your ‘t’s, or you have the challenge of juggling a busy family […]

How to get your head around content marketing so you can get started on your content plan

help don't sell

When people ask me what I do, the most common question I hear is: What is content marketing? My usual response is to refer to Marcus Sheridan’s story about River Pools, because it’s a classic, kick-ass explanation of what content marketing is all about and how big brands and small can get started. I recently […]

Why I haven’t written a blog post in a month

this too shall pass

Yes, it’s true. I haven’t put fingers to keyboard for a month now on my blog. Why? Well, there are a few reasons. One reason is that I’ve been busy with my new startup The Likeability Company. In the past month we’ve started our new Podcast show The Social Media Panel (you can listen to […]

How to update-proof your social media marketing

how to update proof your social media marketing

Are you worried about Facebook and Google updates wrecking your visibility on social media? Do the constant algorithm changes do your head in? Well, if that’s you, I have good news! Today’s post is going to share with you 5 ways in which you can build active, fun and profitable social media channels, regardless of […]

Why back-linking as an SEO strategy sucks

SEO tip: dofollow vs nofollow

Okay, so I’m not an SEO genius…. It’s all a little too left-brain for me. Gimme something creative to do like create a content strategy, write a post about something interesting, or design a magazine and I’m your gal but SEO, pfft! That said, SEO is a necessary part of a good content marketing strategy. […]

Why PR agencies need to get it when it comes to content marketing!

Why PR agencies need to lift their game when it comes to content marketing

I’m feeling testy and here’s why. I just wasted an hour of my life editing and prepping an article for my website that ended up being unusable. Why, preytell, was it unusable? Well, let me enlighten you. The article was sent by a PR agency that claims to specialise content creation. On first glance the […]

Magnetic Marketing Tip: Link your Facebook Business Page to your Facebook Profile

Magnetic Marketing Tip: Link your Business Page to your Facebook profile

Link your Business Page to your personal profile and every time you comment on a blog that has Facebook Comments enabled, your link will show along with your comment.