Blogging

5 Pinterest Traffic Success Secrets From Pinning Pros

May 28, 2013 By Dominic Tarn 1 Comment

Brands can learn a lot from how individual taste-makers grow and maintain their followers. Here are five success tips from the Pinterest pros.

Filed Under: Blog, Blogging, Inbound Marketing, Marketing, Pinterest, ROI, SEO, Social Media, Social Media Marketing Tagged With: Bergdorf Goodman, Brand, Melissa Taylor, Pins, Pinterest, pinterest marketing, pinterest traffic, small business marketing pinterest, social media marketing, Success Secrets, Taste, Traffic

Traditional marketing is dead and inbound marketing buried it!

April 30, 2013 By Cas McCullough 3 Comments

inbound marketing has buried traditional media

Content marketing and inbound marketing are relatively new terms in the marketing sphere but if you’ve been burying your head in the sand, it’s time to pull it out! When I was at uni (many, many years ago) and studying communication, the interruptive marketing model was drummed into us. Here’s what we were taught: What’s [...]

Filed Under: Advertising, Blog, Blogging, Content Marketing, Email Marketing, Inbound Marketing, Marketing, Media, Outbound Marketing, Small Business, Social Media, Social Media Marketing Tagged With: advertising, Based Marketing, content marketing, Hubspot, inbound marketing, Marketing Results, Marketing Technology, Media Marketing, Mobile Marketing, Permission Based Marketing, social media marketing, traditional marketing

Best Instagram content marketing tips, tricks and tools for your small business

April 10, 2013 By Cas McCullough 10 Comments

If you're going to share images on social media, make them beautiful

Instagram is a tool that is starting to gain a lot of ground with savvy content marketers. If you’re not familiar with this app, here’s a brief rundown. Instagram is a visual social media platform where you can take photos on your smart phone, add a vintage frame and camera filter to it to make [...]

Filed Under: Blog, Blogging, Branding, Content Marketing, Facebook, Inbound Marketing, Instagram, Marketing, Pinterest, Small Business, Social Media, Social Media Marketing, Twitter Tagged With: Business Stories, content marketing, Content Strategies, Facebook, Instagram, Marketing Tips, Pinterest, social media, Social Media Platform, twitter

How consumers make decisions about buying from you

March 14, 2013 By Cas McCullough 4 Comments

Your challenge is not just to entice consumers to buy, it is to educate them to buy through content marketing

This past week, I’ve been engrossed in planning a much anticipated trip to New Zealand for later in the year. The entire process has been eye-openning from both a consumer perspective and from a content marketing perspective, so I wanted to share some of my insights with you. Initially our family was going to travel from [...]

Filed Under: Blog, Blogging, Branding, Content Marketing, Inbound Marketing, Marketing, Sales Tagged With: business websites, Buying Decisions, consumer buying, Consumer Experience, consumer purchase decisions, content marketing, Decisions, product reviews, service reviews, Understand Your Customer

Why content marketing could save your business

February 26, 2013 By Cas McCullough 1 Comment

Do you know what content marketing is and why it could save your business? If not, this post is for you. Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, [...]

Filed Under: Blog, Blogging, Branding, Content Marketing, Inbound Marketing, Marketing, Self-Publishing, Small Business, Social Media, Social Media Marketing, Training & Development Tagged With: Active Marketing, affiliate marketing, blogging, content marketing, content marketing cardiology cycle, content marketing training, content strategy, Customer Engagement, generate more leads, generate sales, Marketing Methods, Marketing Speak, Marketing Strategy, Online Content, Online Marketing, social media, social media marketing, Website Content

What is blogging? It’s not what you might think.

February 20, 2013 By Cas McCullough 17 Comments

A few days ago one of my membership program clients for Support a WAHP asked: “What is blogging?” As someone who does this stuff daily, I was a little taken aback… not at the question but at the fact that I had never thought to answer that question. Why? Because I thought everyone in my audience [...]

Filed Under: Blog, Blogging, Content Marketing, Inbound Marketing, Marketing, Self-Publishing, Small Business, Social Media Marketing Tagged With: A Blog, answer questions, Blog, Blog Post, blogging, Business Blog, business blogging, content marketing, Corporate Blog, Educated Consumer, inform consumers, inform potential clients, Personal Blogs, Potential Clients, Self Publish, self-publishing, small business content marketing, social media

Lessons Learned from the Ultimate Blog Challenge

January 31, 2013 By Cas McCullough 10 Comments

Well, it’s day 31 of the Ultimate Blog Challenge and while I haven’t managed to spit out a post every single day this month, I feel pretty good about having done 18 posts since January 1, especially considering I was away on a family trip for 4 days and then lost power and internet for [...]

Filed Under: Blog, Blogging, Content Marketing, Inbound Marketing, Media, Self-Publishing, Small Business, Social Media, Social Media Marketing Tagged With: Blog Calendar, blog challenges, blog post frequency, Blog Strategy, Blogger Challenge, blogging, blogging everyday, Blogs, Building Your Business, Business Blog, Corporate Blog, how often to blog, Lessons Learned, Most Blog, small business blog, Ultimate Blog, ultimate blog challenge, Your Business Blog

What are the barriers to blogging for your business?

January 27, 2013 By Cas McCullough 4 Comments

Are you blogging for your small business

When I first started my social enterprise Mumatopia, three years ago, starting a blog was a no-brainer. I already had a lot of content that I’d written for magazines and other websites to kick start my content marketing and was able to quickly pull it all together so that my website offered a rich resource [...]

Filed Under: Blog, Blogging, Content Marketing, Copywriting, Inbound Marketing, Instagram, Marketing, Outbound Marketing, Small Business, Social Media, Social Media Marketing Tagged With: A Blog, Blog, blogging, content marketing, content marketing australia, Potential Clients, Small And Medium Business, small business, social media, Video Blogging, Video Blogs, Website, Writing Blogs

Get real. Why opening up about yourself (a little) on your business blog is not such a bad idea.

January 23, 2013 By Cas McCullough 20 Comments

Recently, a blogging friend of mine started this brilliant blog that was honest, raw and funny, and instead of his amazing talent being recognised within his industry, he was told he was “unprofessional.” A unicorn died that day! You see, some people just don’t get it and they never will. They tear down and criticise [...]

Filed Under: Blog, Blogging, Content Marketing, Inbound Marketing, Networking, Small Business Tagged With: bloggers, blogging, Business Blog, connection, get real, personal story, share your story, tell your story

The pros and cons of allowing big brands to use your blog for their content marketing

January 14, 2013 By Cas McCullough 8 Comments

taking on board sponsored blog posts could turn your brilliant blog into a lemon

Lately, I’ve noticed that more branding agencies are approaching small business blogs about sponsored links or blog posts. As your blog grows you can expect to attract more attention from corporations who want to leverage your blog for their content marketing. However, while it may be tempting to take the money and run, there are [...]