PODCAST: Why Branded Content Sucks and What To Do Instead [Episode 13]

why branded content sucks

If you’re wondering why and when content marketing doesn’t work, then this episode will be enlightening. Even though marketers are spending more time on content than ever before, there is a problem and it has to do with the way brands use content. In this episode I talk about the problem with branded content and […]

The Best and Worst Blog Topic Generators On the Web

Best and worst blog topic generators on the web

Let’s face it, there are about 10 million things you’d rather do than stare at a blank screen. Personally I’d rather clean toilets than waste time. Life is short and I don’t want to spend it stewing over blog post ideas when I could be reading a good book or enjoying time out with friends. […]

How to get the word out about your business

steal this social media client attraction strategy

You’ve launched your business, set up shop on Facebook, have a shiny new website.. now what? Excited about what you bring to the world, you wait for people to find you, but soon realise that being social is a bit tricky when there’s an empty room, or worse, a room full of people who were […]

PODCAST: How to run effective, high-conversion Facebook Ads for virtually nothing [Episode 8]

Are you putting your hero content to work?

If I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire.   What businesses typically do with Facebook Ads In most cases businesses have done things like boost posts or advertise directly from their Facebook Page. The thing is, if these are […]

PODCAST: The most effective content marketing method. It might surprise you! [Episode 7]

harness live events

When you think about content marketing, what is top of mind? It might be blogging, or videos, infographics or social media, but interestingly none of these perform as well as the method I’m going to share with you today. A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events […]

PODCAST: How to enhance your small business brand with Spotify [Episode 6]

How to enhance your small business brand with Spotify

One of my all time favourite quotes is this one by Maya Angelou: ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ Interestingly, in the small business quest to dominate the social media space one of the best tools […]

PODCAST: How to write a product launch blog post [Episode 5]

how to launch a product with a blog post

One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy and when you’re marketing something, it also probably doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard […]

PODCAST: How to find influencers in your niche on Twitter to get the conversation started for your business [Episode 4]

How to find influencers on twitter

You’ve signed up for Twitter. Now what? How do you find people to connect with? More importantly, how do you find the right people to connect with and how can you get the conversation started? Lots of business people and entrepreneurs sign up to Twitter with the intention of building connections and feeding people into […]

PODCAST: How to create enticing subscriber offers that are highly relevant to the people you want to reach [Episode 2]

How to entice subscribers in a blog post

One of the things that online marketers espouse is creating a free subscriber offer on your website. The reason for this is to give your readers a reason to subscribe to your list. If all you do is place a subscription form on your website and say “sign up here!” the likelihood of people actually doing […]

PODCAST: Why content marketing is like backing up a trailer [Episode 1]

Why content marketing is like backing up a trailer

Content marketing and the whole inbound philosophy centres around altruism. It is more about giving than it is about receiving. However, many marketers are still stuck in outdated marketing models. They think they need to sell, sell, sell in order to get maximum exposure on social media. The problem for small businesses using this approach […]