20 Ideas for Turning Your Audience into Participants

why participant is trumping audience

Recently I attended the Melbourne production of Strictly Ballroom. Yep, that’s right! The famous film by Baz Luhrmann has now been turned into a musical. Always a fan of the theatre, it struck me how different the experience is these days, compared to when my parents dragged me off to see Phantom of the Opera […]

5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business

Forget the cake, take the whole damn cake shop

I’ll never forget the wonder I felt when I first played with a Mac. My brother owned one of the first desktop publishing companies in Australia and he had invited me to do work experience at his business. I couldn’t believe the ease with which you could create images on a screen. It was dazzling […]

The power of the blogger community

With Daniel Rose and Merryl DeFiddes in the Sitingray Bar after Problogger 2014

Since returning home from Problogger just over a week ago, I’ve been mulling over what this event means to me, and I’ve realised that it’s not the awesome presentations, the beautiful food, the special touches laid out by the tireless Problogger staff or the super fun party atmosphere… no, it’s way more subtle than that. […]

Content fills a hole but stories are balm for the soul


Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What I hear consistently is this: “It’s too hard, too scary, too overwhelming. I can’t do that.” There seems to […]

Why this blog post went viral

Why this blog post went viral

At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you need to be more human. Well, last week Mark’s theory proved true when a blog post I wrote on the […]

How to tune in to your inner creative genius and produce powerful content

how to tune in to your inner creative genius so you can create powerful content

Are you more of a numbers person than a creative type? Do you find it hard to get into a creative space, with all the distractions in your life? Perhaps you’re a left-brain, practical type who likes to dot your ‘i’s and cross your ‘t’s, or you have the challenge of juggling a busy family […]

How to get your head around content marketing so you can get started on your content plan

help don't sell

When people ask me what I do, the most common question I hear is: What is content marketing? My usual response is to refer to Marcus Sheridan’s story about River Pools, because it’s a classic, kick-ass explanation of what content marketing is all about and how big brands and small can get started. I recently […]

Why I haven’t written a blog post in a month

this too shall pass

Yes, it’s true. I haven’t put fingers to keyboard for a month now on my blog. Why? Well, there are a few reasons. One reason is that I’ve been busy with my new startup The Likeability Company. In the past month we’ve started our new Podcast show The Social Media Panel (you can listen to […]

How to update-proof your social media marketing

how to update proof your social media marketing

Are you worried about Facebook and Google updates wrecking your visibility on social media? Do the constant algorithm changes do your head in? Well, if that’s you, I have good news! Today’s post is going to share with you 5 ways in which you can build active, fun and profitable social media channels, regardless of […]