PODCAST: The most effective content marketing method. It might surprise you! [Episode 7]

harness live events

When you think about content marketing, what is top of mind? It might be blogging, or videos, infographics or social media, but interestingly none of these perform as well as the method I’m going to share with you today. A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events […]

PODCAST: How to enhance your small business brand with Spotify [Episode 6]

How to enhance your small business brand with Spotify

One of my all time favourite quotes is this one by Maya Angelou: ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ Interestingly, in the small business quest to dominate the social media space one of the best tools […]

PODCAST: How to write a product launch blog post [Episode 5]

how to launch a product with a blog post

One of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy and when you’re marketing something, it also probably doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard […]

PODCAST: How to find influencers in your niche on Twitter to get the conversation started for your business [Episode 4]

How to find influencers on twitter

You’ve signed up for Twitter. Now what? How do you find people to connect with? More importantly, how do you find the right people to connect with and how can you get the conversation started? Lots of business people and entrepreneurs sign up to Twitter with the intention of building connections and feeding people into […]

PODCAST: How to create enticing subscriber offers that are highly relevant to the people you want to reach [Episode 2]

How to entice subscribers in a blog post

One of the things that online marketers espouse is creating a free subscriber offer on your website. The reason for this is to give your readers a reason to subscribe to your list. If all you do is place a subscription form on your website and say “sign up here!” the likelihood of people actually doing […]

PODCAST: Why content marketing is like backing up a trailer [Episode 1]

Why content marketing is like backing up a trailer

Content marketing and the whole inbound philosophy centres around altruism. It is more about giving than it is about receiving. However, many marketers are still stuck in outdated marketing models. They think they need to sell, sell, sell in order to get maximum exposure on social media. The problem for small businesses using this approach […]

20 Ideas for Turning Your Audience into Participants

why participant is trumping audience

Recently I attended the Melbourne production of Strictly Ballroom. Yep, that’s right! The famous film by Baz Luhrmann has now been turned into a musical. Always a fan of the theatre, it struck me how different the experience is these days, compared to when my parents dragged me off to see Phantom of the Opera […]

5 Canva Hacks to Help You Create Stunning Visual Media for Your Small Business

Forget the cake, take the whole damn cake shop

I’ll never forget the wonder I felt when I first played with a Mac. My brother owned one of the first desktop publishing companies in Australia and he had invited me to do work experience at his business. I couldn’t believe the ease with which you could create images on a screen. It was dazzling […]

The power of the blogger community

With Daniel Rose and Merryl DeFiddes in the Sitingray Bar after Problogger 2014

Since returning home from Problogger just over a week ago, I’ve been mulling over what this event means to me, and I’ve realised that it’s not the awesome presentations, the beautiful food, the special touches laid out by the tireless Problogger staff or the super fun party atmosphere… no, it’s way more subtle than that. […]