A confidence booster for when you’re feeling overwhelmed in your small business

a confidence booster for when you're feeling overwhelmed in your business

Late last night I posted something new on my LinkedIn blog. It’s not about content marketing but it is about building your confidence, and that’s important for when you want to tackle content marketing head on and become a self-publisher. Here’s an excerpt: “Simply put, I’d been living a lie for the past 20 years. […]

Content fills a hole but stories are balm for the soul

cmorstory

Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What I hear consistently is this: “It’s too hard, too scary, too overwhelming. I can’t do that.” There seems to […]

Why this blog post went viral

Why this blog post went viral

At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you need to be more human. Well, last week Mark’s theory proved true when a blog post I wrote on the […]

Is content marketing as altruistic as it’s made out to be?

Is content marketing as altruistic as it’s made out to be?

Something’s been bugging me about the way content marketing is promoted as a selfless, outwardly-focused marketing method. As a content marketing trainer and speaker I am constantly telling audiences to focus on meeting others’ needs, on how they can help their right people. “Help, don’t sell” has become the mantra for content marketing professionals. However, […]

Are you spraying and praying or do you have a content marketing plan?

Are you spraying and praying or do you have a content marketing plan

I was tidying up some garden beds in my backyard when I had this brilliant idea. Why not take all the seeds that had been collecting dust in a drawer, and scatter them over the dirt to see what came up? Needless to say, a few days later I caught two canoodling pigeons having a […]

How to tune in to your inner creative genius and produce powerful content

how to tune in to your inner creative genius so you can create powerful content

Are you more of a numbers person than a creative type? Do you find it hard to get into a creative space, with all the distractions in your life? Perhaps you’re a left-brain, practical type who likes to dot your ‘i’s and cross your ‘t’s, or you have the challenge of juggling a busy family […]

Why the launch webinar is a marketing dinosaur

why the launch webinar is a marketing dinosaur

The other day a webinar invite caught my attention. It was on a topic that was relevant for me, and despite the little voice in my head screaming “don’t do it!” I signed up to listen in. I don’t know why I sat through the entire 68 minutes. Perhaps it was a vain hope that, […]

How to get your head around content marketing so you can get started on your content plan

help don't sell

When people ask me what I do, the most common question I hear is: What is content marketing? My usual response is to refer to Marcus Sheridan’s story about River Pools, because it’s a classic, kick-ass explanation of what content marketing is all about and how big brands and small can get started. I recently […]

Why I haven’t written a blog post in a month

this too shall pass

Yes, it’s true. I haven’t put fingers to keyboard for a month now on my blog. Why? Well, there are a few reasons. One reason is that I’ve been busy with my new startup The Likeability Company. In the past month we’ve started our new Podcast show The Social Media Panel (you can listen to […]