Category Archives: Blog
Are potential customers giving you the cold shoulder?
- Posted on 19th May 2012
- in Blog, Content Marketing, Inbound Marketing, Marketing, Outbound Marketing, Sales, Social Media Marketing
- by admin
By Cas McCullough The other day I conducted an experiment. I wanted to see how many people were put off by a salesy sales approach. The Setting: My seven year old son and I were at Bunnings Hardware Store helping the Scouts raise funds for their den. The A/B Test: As [...]
Continue reading...Could Facebook filters cause a relationship breakup?
- Posted on 13th May 2012
- in Blog, Facebook, Social Media
- by admin
By Cas McCullough When it comes to posting on Facebook, my husband and I have very different interests. He’s a fairly traditional bloke who likes to share about the cricket, the latest funny Youtube video and jokes, and I’m more interested in parenting stuff, my businesses and women’s issues. So, [...]
Continue reading...But, we’ve only just met!
- Posted on 2nd May 2012
- in Blog, Facebook, Networking, Social Media Marketing
- by admin
By Cas McCullough When you meet someone new at a party, do you: a. Start telling them all about you whether or not they’ve asked you a question? b. Ask them questions to learn more about them? c. Ask them for a favour? d. Say hello and then walk away [...]
Continue reading...The single most important thing readers look for in your blog posts
- Posted on 23rd April 2012
- in Blog, Blogging, Content Marketing, Inbound Marketing, Marketing, ROI, SEO, Social Media Marketing
- by admin
Do you want your blog posts to kickstart relationships with potential clients and generate sales? Of course you do. What would be the point of crafting blog posts if they didn’t get results right? Unfortunately, many bloggers make the mistake of assuming that blogs are for telling people everything about [...]
Continue reading...Why you need a privacy policy
- Posted on 16th April 2012
- in Blog, Facebook, SEO, Social Media Marketing
- by admin
Writing a privacy policy might be about the last thing you’d think of when developing your website but having one in place is essential and here’s why: 1. Google gives more weight to websites with privacy policies. If you collect data from anyone for any reason, Google will rank you [...]
Continue reading...Connect
