My 13K Facebook Page is losing likers, and I couldn’t be happier. Here’s why!

Download the free re-engagement template and tip sheet, at the bottom of this post.

Yesterday, someone pointed out that one of my pages is rapidly losing likers. My response? “Yep, I know right! Isn’t it great?” What? Sorry what? I mean, isn’t the goal to gain more likers? Well, that depends. If your likers are engaging and interacting with you, and they are pre-qualified prospects, then you want them [...]

The power of the blogger community

With Daniel Rose and Merryl DeFiddes in the Sitingray Bar after Problogger 2014

Since returning home from Problogger just over a week ago, I’ve been mulling over what this event means to me, and I’ve realised that it’s not the awesome presentations, the beautiful food, the special touches laid out by the tireless Problogger staff or the super fun party atmosphere… no, it’s way more subtle than that. [...]

A confidence booster for when you’re feeling overwhelmed in your small business

a confidence booster for when you're feeling overwhelmed in your business

Late last night I posted something new on my LinkedIn blog. It’s not about content marketing but it is about building your confidence, and that’s important for when you want to tackle content marketing head on and become a self-publisher. Here’s an excerpt: “Simply put, I’d been living a lie for the past 20 years. [...]

Content fills a hole but stories are balm for the soul


Everybody and their cat has been talking about content and how it’s king or queen or something in between, but I’ve noticed that these very words can send chills up a small business owner’s spine. What I hear consistently is this: “It’s too hard, too scary, too overwhelming. I can’t do that.” There seems to [...]

Why this blog post went viral

Why this blog post went viral

At the Content Marketing World Conference I attended in Sydney last month, Social Media expert Mark Schaefer said that if you want your content to move (ie. be seen, heard and shared widely), then you need to be more human. Well, last week Mark’s theory proved true when a blog post I wrote on the [...]

Is content marketing as altruistic as it’s made out to be?

Is content marketing as altruistic as it’s made out to be?

Something’s been bugging me about the way content marketing is promoted as a selfless, outwardly-focused marketing method. As a content marketing trainer and speaker I am constantly telling audiences to focus on meeting others’ needs, on how they can help their right people. “Help, don’t sell” has become the mantra for content marketing professionals. However, [...]

Are you spraying and praying or do you have a content marketing plan?

Are you spraying and praying or do you have a content marketing plan

I was tidying up some garden beds in my backyard when I had this brilliant idea. Why not take all the seeds that had been collecting dust in a drawer, and scatter them over the dirt to see what came up? Needless to say, a few days later I caught two canoodling pigeons having a [...]