But, we’ve only just met!

networking on facebook. what not to doBy Cas McCullough

When you meet someone new at a party, do you:

a. Start telling them all about you whether or not they’ve asked you a question?

b. Ask them questions to learn more about them?

c. Ask them for a favour?

d. Say hello and then walk away without saying anything more?

If you answered anything but b. my guess is you don’t find it easy in social situations.

Whether at a flesh and blood networking event or online, doing a, c or d is a big turn off.

So, why do businesses do a, c and d on social media all the time, when the same people would never intentionally do those things at a party?

Truth be told, because social media makes it easy to forget that there are real people behind each and every business.

If you’ve been leaving spam droppings (ie. Hi, newest liker from____. Come check out MY stuff over here) on pages, and groups, it’s time to turn things around. You are doing your business no favours by dropping and running and you’re certainly not doing the other business any favours.

So how do you network without doing a, c and d?

It’s simple really; think of every networking event and online business conversation as a dating opportunity, not a speed dating session, but one where the conversation naturally unfolds. Some people you will resonate with and some you won’t.

You don’t need to be in a hurry to form relationships online either. Being desperate is also a big turnoff! The best thing you can do is interact every so often and if an opportunity comes up to deepen the relationship (such as a discussion thread or event), make an effort to contribute to the conversation as if you were getting to know a lifelong friend.

I have formed some great friendships and business relationships with business colleagues through Facebook but it’s not happened as a result of a shallow exchange on a page wall. It’s happened over time and because we’ve made an effort to connect in real life, either over Skype or over a real cup of coffee.

Over to you: Have you been doing a, c and d on social media? Have you been tolerating people who do? What can you do differently to start building lasting business  relationships?

  • http://www.facebook.com/lisa.murray2 Lisa Murray

    Hi Cas – so true – and I suspect that many people just don’t know how to start the conversation!  Forming a real connection on social media takes longer than 10 seconds! And some insight into the person or business you are desiring to connect with. Thanks for your thoughts :) Lisa

    • http://www.casmccullough.com admin

      I agree Lisa! Perhaps we need more practice. Google hangouts are a great way to do that.

    • http://twitter.com/supportawahp Support a WAHP

      I agree Lisa! Perhaps we need more practice. Google hangouts are a great way to do that.

  • Paul Barrs

    Cas, great way to look at it and share it. This should give many pause for thought. Brilliant :)

    • http://www.casmccullough.com admin

      Thanks Paul!

    • http://twitter.com/supportawahp Support a WAHP

      Thanks Paul!

  • http://www.paintedhillstudio.com/ Renee StPeter

    Cas, the party scenario is a great way to describe the social media experience, I’m going to have to borrow that :)

    I think a lot of people are jumping on social media in a panic, believing they have to have a presence on every platform. But if you stay with the party analogy, not every party fits every personality, so if you’re not comfortable at one gathering, find another one that suits you better…

    • http://www.casmccullough.com admin

      Fantastic Renee! That takes the analogy just that one step further hey! I totally agree with you that people are jumping on the bandwagon without necessarily assessing what platforms are a good fit for their businesses.

    • http://twitter.com/supportawahp Support a WAHP

      Fantastic Renee! That takes the analogy just that one step further hey! I totally agree with you that people are jumping on the bandwagon without necessarily assessing what platforms are a good fit for their businesses.

  • John

    Hi Cas, You are amazing!  This is a great post and concept. I hope it is a great success. It is worth a look at Lilach Bullock’s work and blog. Lilach has about 50,000 followers.Stacey would know of her.  One of her keys to success is the processing of her comments.  Regards John

    • http://www.casmccullough.com admin

      Wow, 50,000 followers eh! That’s amazing! I would love to have that many followers. Next year huh! : ) What’s her blog?

    • http://twitter.com/supportawahp Support a WAHP

      Wow, 50,000 followers eh! That’s amazing! I would love to have that many followers. Next year huh! : ) What’s her blog?

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