In my work as a content marketing mentor, I’ve seen it’s not uncommon for women entrepreneurs to doubt themselves, especially when things don’t seem to be clicking for them.
Traditional marketing is dead and inbound marketing buried it!
April 30, 2013 By 3 Comments
Content marketing and inbound marketing are relatively new terms in the marketing sphere but if you’ve been burying your head in the sand, it’s time to pull it out! When I was at uni (many, many years ago) and studying communication, the interruptive marketing model was drummed into us. Here’s what we were taught: What’s [...]
Best Instagram content marketing tips, tricks and tools for your small business
April 10, 2013 By 10 Comments
Instagram is a tool that is starting to gain a lot of ground with savvy content marketers. If you’re not familiar with this app, here’s a brief rundown. Instagram is a visual social media platform where you can take photos on your smart phone, add a vintage frame and camera filter to it to make [...]
The two most important considerations for small business branding
March 24, 2013 By Leave a Comment
Last week I treated my three boys to lunch at the food court in a local shopping centre. Not being one to pass up an opportunity to teach them something about the world, I gave them a conundrum to solve. In the food court there was an array of food outlets, but there was one [...]
How consumers make decisions about buying from you
March 14, 2013 By 4 Comments
This past week, I’ve been engrossed in planning a much anticipated trip to New Zealand for later in the year. The entire process has been eye-openning from both a consumer perspective and from a content marketing perspective, so I wanted to share some of my insights with you. Initially our family was going to travel from [...]
Why good service needs to be part of your content marketing matrix
March 5, 2013 By 2 Comments
Last week I discovered that the contact form on my website wasn’t sending messages through to my inbox. Argh! I had missed about 20 messages, and of those, at least three were inquiries about high-end services. Imagine my dismay at learning I had missed out on three golden opportunities to put Content Marketing Cardiology into [...]
Why content marketing could save your business
February 26, 2013 By 1 Comment
Do you know what content marketing is and why it could save your business? If not, this post is for you. Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, [...]
What is blogging? It’s not what you might think.
February 20, 2013 By 17 Comments
A few days ago one of my membership program clients for Support a WAHP asked: “What is blogging?” As someone who does this stuff daily, I was a little taken aback… not at the question but at the fact that I had never thought to answer that question. Why? Because I thought everyone in my audience [...]
Are you put off by Facebook’s ambiguous 20 percent ad-text policy?
February 14, 2013 By 11 Comments
Of all the dumb things that Facebook has done, this has to take the cake. Since mid-January, Facebook has been assessing newstream ads (promoted posts and sponsored stories) and denying ads that contain more than 20 percent overlay text. You can have a read of Facebook’s PDF explaining the new 20 percent rule for newstream [...]
Why Twitter is a terrific tool for small businesses content marketers
February 6, 2013 By 6 Comments
When people ask me what my favourite social tool is, they’re usually surprised when I say “Twitter.” This may be sad, but one of the last things I do at night before I go to sleep, is pull out my iPad and read articles people have posted on Twitter. I always find compelling content to [...]
