Author, Publisher, Entrepreneur: How to Publish a Book [Review]

Author Publisher Entrepreneur ReviewMove over traditional publishing. Artisanal Publishing is well and truly here. Just ask Guy Kawasaki and Shawn Welch, authors of Author, Publisher, Entrepreneur: How to Publish a Book.

Publishing a book is now easier and cheaper than ever before and a great way to boost your content marketing. However, the self-publishing process can be confusing, frustrating and time-consuming, so it’s important to understand what you’re getting yourself into.

Enter APE! APE is a no-bull, straight-to-the-point reference book for the Artisanal Publisher (Guy’s term for authors who embrace the self-publishing revolution).

As someone who learned about ebook publishing the hard way, I can honestly say that this book is a must-read for anyone who is thinking about writing a book, and if self-doubt is holding you back, just read the first section of this book for a confidence boost and reality check.

When I published my first ebook, I tried to upload it to Kindle but then gave up when I hit obstacles. I then looked into local self-publishing companies but had no response and finally decided to just sell it through my website and use it as a membership incentive. Oh, to have had APE!

The authors not only take you through the options but they show you, step-by-step, exactly what they did to write, publish and promote their self-published books, including APE.

Be prepared to keep this book handy as you get stuck into your own book, because you’ll want to reference parts of this book again and again.

For me, the Publish section was the most useful. First of all, it was great to get confirmation that laying out a book in Adobe Indesign is the best way to transform it into the various formats you need to publish your book on Apple’s iBookstore, Kindle, Nook etc. Secondly, the nuts and bolts explanation of how Amazon publishing works was extremely helpful.

Guy and Shawn shared a few simple formatting tricks that I didn’t know—tricks that would have saved me a great deal of time when I published Diving In: Practical tips for starting up and growing your home based business.

The publishing world can be so confusing. APE cuts through the crap and shows you exactly how you can take control of the publishing experience without wasting thousands of dollars on services that don’t deliver what they promise.

The book is US-centric and that’s one of the aspects I feel could have been improved upon. I get it. Most readers would be in the US. However, the self-publishing experience in Australia (or anywhere else outside of the US) is different, particularly when it comes to the financial side of publishing.

The reason I abandoned uploading my first ebook onto Kindle, was because of the payment system. I mistakenly thought that I had to have a US bank account to be paid in US dollars. I’ve since learned that you can take US cheques to your local bank here in Australia, but there is a hefty fee involved to convert them to Australian currency. So, this needs to be factored into your pricing.

The other area that could have done with a little more air-time was the section on public relations. PR can be expensive for small business owners but there are some easy ways to do publicity without breaking the bank or losing sleep.

If I wrote a press release according to Guy’s very basic guidelines, journalists and busy bloggers would likely bin it. Plus there was no mention of how to use online distribution services, or how to develop relationships with journalists on and off line, things that are handy to know if you do your own publicity.

Now that I’m writing my new book, I plan to reference APE throughout the process and look forward to putting Guy and Shawn’s tips into practice.

Author Publisher Entrepreneur: How to Publish a Book is available on Amazon.

You can also learn more about the authors and the book here (and there are quite a few goodies available for anyone wanting to put the book’s strategies into practice):

Do you have a book in you? If so, I invite you to share below.

There is also an awesome group on Google Plus for small business owners who are thinking about writing a book. You can check it out here:

  • Denys Kelley

    I have this book on my wish list. Thanks for the review – now I’m going to have to bump it up on my books to get!

    • Cas McCullough

      Glad you found it helpful Denys!

  • Joanne Kaminski

    I have just published my first book 31 Days to become a better Reader: Increasing your Struggling Reader’s Reading level It is available as an ebook and as a traditional book. The process was very easy and I am now creating three more books. The next one will be called Raising Non-fiction Reading Levels. I have a children’s book that an illustrator is currently working on called Three Little Girls Learn to Get Along. It has been a fun process so far.

    • Cas McCullough

      Awesome book Joanne! After the holidays I might have to have a closer look at that for my own youngsters. Thanks for sharing!

  • Maryann Matas

    Thanks for sharing your story and this information. I’m in the research phase of self-publishing my children’s books. I came across this link through the UBC too (Seashore Transcription & Typing Services).

    I’ve come across this book before but I didn’t really look into it, so thanks again.

    • Cas McCullough

      So glad you’ve had an opportunity to get to know the book better. Guy’s other books are fantastic too, in particular Enchantment. Enjoy!

  • Madonna Robinson

    Great post Cas. You’ve saved me much time and effort because you have done the research for me. Thanks.

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