If someone had told me, just a few years ago, that I’d be running my own business and working with clients around the globe, I would have laughed out loud. But now, that’s exactly what I do and I wouldn’t have it any other way.
My name is Caroline (Cas) McCullough and I am the founder of Content Marketing Cardiology. I help SMEs create and curate magnificent content so they can build meaningful relationships with their ideal clients, plus save money and time on their online marketing. I started up in 2012 and have quickly established Content Marketing Cardiology as the go-to resource for small and solo business content marketing. In early 2013 my blog was honoured as one of the top 24 social media blogs in the world in Social Media Examiner’s Top 10 Social Media Blogs contest. In January 2013, my blog was also listed as one of the top 25 small business blogs in Australia in the Telstra Smarter Small Business Blog Awards. In August I was announced as one of the finalists in the Women in Technology Sue Wickenden Entrepreneurial Award 2013 and in September I was announced as a finalist in the MarketingProfs Bright Bulb Awards for Best New Agency. Since launching in December, 2012, I have worked with more than 20 small businesses and I’ve loved every minute. I am also a mentor for Startup Smart and I write regular articles for My Kids Adventures, a US-based website owned by Social Media Examiner.
I have a real passion for serving women corporate escapees who want to pursue profitable passions (say that 10 times fast). I also love working with top blokes who run awesome startups and small businesses, health practitioners, authors and social entrepreneurs– really, anyone who wants to make a big difference with their little business!
After having worked in marketing for many years and as a consumer advocate in the birth care reform movement for 8 years, in 2009 I started up a unique social enterprise called Mumatopia, based in Brisbane, Australia. I funded my new venture by dipping into the family grocery budget. We had been hit hard by the global financial crisis and to top it off, 2008 was the worst year our family had experienced. My husband lost his father, his job was “restructured” and I ended up in the emergency room, fighting for my life due to an ectopic pregnancy. There’s nothing like a rotten year to give you clarity on what you want to do with your life. I made a lot of changes after that and setting up my business was one of them. The driving force behind Mumatopia is my passion to fight against the rising tide of postnatal depression, by working with women, one on one, as a birth and postnatal doula and as a facilitator of mums’ retreats. In 2011, I also took on the 15,500+ home based business networking community Support a Work at Home Person (Support a WAHP). It was through running this social network that I realised how much the marketing world had changed, so I immersed myself in social media and soaked up as much knowledge as I could from industry leaders. It’s been quite a ride, but one I am loving!
How I ended up here
I have approximately 20 years experience in corporate communications as a graphic designer, marketing and communication executive and freelance marketing consultant to major corporations, non-profits, government and higher education institutions. Since starting up my social enterprise 4 years ago, I soon realised that many small businesses struggle with how to market their businesses on and offline. So, in 2012, I started up a consultancy: Content Marketing Cardiology.
Through Content Marketing Cardiology, I work with small businesses to create and curate content that hits the spot with their ideal clients, build relationships with genuine potential clients and repurpose their content in a variety of formats to further their reach, grow their authority and save them precious time.
If you are ready to learn how to use powerful content to attract clients you will love to work with, I invite you to connect with me today to arrange a complimentary Skype consult to discuss your needs. I also speak about content marketing, entrepreneurship and social media, so if you’re wanting a quality workshop or seminar on these topics, please contact me for further information about my keynote presentations.
My pieces of paper
I hold a Master of Business (Communication Studies) from Queensland University of Technology. In 2012 I completed my Birth Doula Certification with DONA International.
My family life
I am the mum of 3 gorgeous boys (and an angel, who we lost in 2008) and wife of 17 years to my lovely husband Wayne. We live on the bend of the Brisbane river, overlooking Mount Crosby with a menagerie of animals–a dog, a cat, several chooks and a snake or two! Two of my boys are on the Autism Spectrum and we home educate. Life is incredibly busy but we wouldn’t have it any other way. I am a passionate free believer and I enjoy creating business concepts, travel, sewing, song writing, baking and bush walking. I’ve recently started learning the guitar with my 13 year old. It’s fun!
Connect with me here