If someone had told me, just a few years ago, that I’d be running my own business and working with clients around the globe, I would have laughed out loud. But now, that’s exactly what I do and I wouldn’t have it any other way.
My name is Caroline (Cas) McCullough and I am the founder of Brilliant Content, a strategic content marketing consultancy based in Brisbane, Australia. I help purpose-driven SMEs connect with their right people through powerful content.
I started up in 2012 and quickly established Brilliant Content (formerly Content Marketing Cardiology) as the go-to resource for small and solo business content marketing. In 2013 that expanded to working with organisations as well. In early 2013 my blog was honoured as one of the top 24 social media blogs in the world in Social Media Examiner’s Top 10 Social Media Blogs contest. In January 2013, my blog was also listed as one of the top 25 small business blogs in Australia in the Telstra Smarter Small Business Blog Awards. I was a finalist in the Women in Technology Sue Wickenden Entrepreneurial Award in 2013 and 2014 and in September, 2013 I was a finalist in the MarketingProfs Bright Bulb Awards for Best New Agency. Since launching in December, 2012, I have worked with more than 30 small businesses and I’ve loved every minute. I am also a mentor for Startup Smart and I write for Social Media Examiner and the Australian Businesswomen’s Network.
Inspiring women corporate escapees to make the leap and get off the right start on their entrepreneurial journey is what fires me up. My book “Your Brilliant Un-Career: Women, entrepreneurship, and making the leap” is set to inspire anyone who wants to start up their own business and leave the 9 to 5 world behind.
My content marketing clients include franchises, health practitioners, property developers, tradies, non-profit organisations, business consultants, other marketing professionals and retailers.
After having worked in marketing for many years and as a consumer advocate in the birth care reform movement for 8 years, in 2009 I started up a unique social enterprise called Mumatopia, based in Brisbane, Australia. I funded my new venture by dipping into the family grocery budget. We had been hit hard by the global financial crisis and to top it off, 2008 was the worst year our family had experienced. My husband lost his father, his job was “restructured” and I ended up in the emergency room, fighting for my life due to an ectopic pregnancy. There’s nothing like a rotten year to give you clarity on what you want to do with your life.
I made a lot of changes after that and setting up my business was one of them. The driving force behind Mumatopia was my passion to fight against the rising tide of postnatal depression, by working with women, one on one, as a birth and postnatal doula and as a facilitator of mums’ retreats. In 2011, I also took on the 15,500+ home based business networking community Support a Work at Home Person (Support a WAHP). It was through running this social network that I realised how much the marketing world had changed, so I immersed myself in social media and soaked up as much knowledge as I could from industry leaders. It’s been quite a ride, but one I am loving!
How I ended up here
I have more than 20 years experience in corporate communications as a graphic designer, marketing and communication executive and freelance marketing consultant to major corporations, non-profits, government and higher education institutions. Since starting up my social enterprise 5 years ago, I soon realised that many small businesses struggle with how to market their businesses on and offline. So, in 2012, I started up Content Marketing Cardiology.
My pieces of paper
I hold a Master of Business (Communication Studies) from Queensland University of Technology. In 2012 I completed my Birth Doula Certification with DONA International. Recently I also became a licensed Zumba Instructor!
My family life
I am a single mumma of 3 gorgeous boys (and an angel, who we lost in 2008). We live on the bend of the Brisbane river, overlooking Mount Crosby with a menagerie of animals–a dog, a cat, several chooks and a snake or two! Two of my boys are on the Autism Spectrum and we home educate. Life is incredibly busy but we wouldn’t have it any other way. I am a free believer, explorer of all things philosophical and spiritual and I enjoy Zumba, inspiring other entrepreneurs, travel, art, poetry, song writing, and hiking.
Connect with me here