If someone had told me, just a few years ago, that I’d be the founder and CEO of a tech startup, I would have laughed out loud. But now, that’s exactly what I am doing and I wouldn’t have it any other way.
My name is Caroline (Cas) McCullough and I am the founder of Writally, a tech startup aimed at empowering brand ambassadors and bloggers to create powerful content fast by providing the underlying structure for different kinds of content. If you want to read more about my startup story, visit the Writally website here.
What I’ve realised through my 8-year journey, where I’ve shifted from having a local side-hustle as a content marketing strategist to now running a tech startup, is that anything’s possible.
My website is now dedicated to the overarching theme of possibility– in business, relationships, health, education and family. As an ever-curious, ADHD-fueled, multi-potentialite (yes, that’s a word!), my brain never switches off, so it seems fitting to use this site as a platform to inspire you to see possibility in your own life.
Your past doesn’t have to define you. I have dealt with child abuse, bullying, domestic violence, growing up in a cult, marriage breakdown, a near-death experience combined with the loss of a much-wanted baby, and raising 3 children, two of which are on the ASD spectrum. The miraculous thing is, none of these experiences define who I am today.
Whatever your circumstances, anything is possible.
You can still find my content marketing blog posts on this site (if you dig deep enough) and at writally.com. I continue to write, mentor and do strategic consulting work for a select number of content marketing clients and my time is primarily taken up with Writally.
If you want to dive into more of what I’ve learned over the years as a freelancer and now startup founder, grab yourself a copy of my Amazon bestselling book, “Your Brilliant Un-Career: Women, entrepreneurship, and making the leap” and listen to my previous podcast, Your Brilliant Un-Career. You can find more on those here.
A few random facts about me
- I have a Master’s degree from QUT (in Business – Communication Studies) and did half a PhD in sustainable tourism (a story to tell with wine in hand).
- Quality chocolate will always go down well.
- Instant coffee sucks.
- When not wearing thrift-shop clothes, I love Leona Edmiston, as she caters for curvier women and is an Australian brand.
- I used to be a birth doula, helping women in labour and postnatally.
- I was a political activist for 8 years, fighting for better maternity care in Australia.
- I once interviewed Larry King at an event in Longview, Texas when I was a student journalist. It didn’t go well.
- I was a finalist in the 2016 Content Marketing Awards.
- I won the Suncorp Small Business Challenges competition in February 2016.
- I placed 3rd in the Anthill Smart 100 Index in 2017.
- I am a Landmark senior graduate.
- In 2017, I founded the HEARD Project to empower people experiencing health-related disadvantage and isolation to share their stories through blogging.
- I am also a singer/songwriter and released my first album in 2003. I most recently performed at BEMAC in an International Women’s Day showcase.